How to Attract and Keep Employees During The Great Resignation

Finding and keeping talented employees—it's an ongoing charge for HR leaders that's directly supported by a strong company culture. In the best of times, it's important to embed employee recognition for a thriving company culture. In more challenging times, it's an absolute necessity. The Covid-19 pandemic helped create a perfect storm where employees became more isolated, less connected, and felt less appreciated.

One observation after a year of pandemic underscores the need for recognition: "Many experts believe appreciation will become increasingly important. The wide acceptance of remote work has created a workforce that can work from anywhere, opening up new job opportunities that will test employee loyalty."1 Loyalty is certainly being tested. And it will continue to be tested.

If you're an HR executive, your goal is to build a company culture that's attractive to employees— today and in the years to come. No matter how you answer either question, one part of a company's culture remains essential to the mix: a culture of appreciation.