With talent acquisition being rendered a greater challenge than ever before, now is the time for organizations to get ahead of the curve. In fact, it’s well-established that even prior to the disruption caused by COVID-19, talent is typically one of the most complex corporate spaces to navigate.
What’s more, the significance of talent acquisition is not to be underestimated, particularly in the new world of work we now find ourselves in. Not only does it set the stage for growth and business continuity, but it plays a major role in creating a company brand within the market that will serve to continue attracting high-quality talent in years to come.
And of course, the influence this has on cultivating and fostering company culture is crucial. The acquisition process presents the opportunity to showcase and reinforce elements of the organization’s culture, which again allows it to strengthen its overall employer brand over a long period of time.
2020, technology is the cornerstone of acquisition
As is the case with virtually all elements of the modern business world, technology forms a core component of the talent acquisition process. In fact, with the predominantly virtual world we now find ourselves in, this is more instrumental than ever.
Digital tools are now essential in order to advertise and attract candidates from multiple sources, communicate with them, assess them, conduct video interviews and various assessment stages, perform background checks, compose and communicate job offers, and much more.
As a result, the market is now rife with technological solutions designed to tackle each of these processes. In fact, research shows that the average recruiting function now has more than 20 different systems. As organizations attempt to stitch these together, the operations become more complex, the data is hard to manage, and the user experience becomes increasingly difficult for everyone involved.
Josh Bersin is an internationally recognized analyst, educator, and thought leader focusing on the global talent market and the challenges impacting business workforces around the world. He studies the world of work, HR and leadership practices, and the broad talent technology market. He founded Bersin & Associates in 2001 to provide research and advisory services focused on corporate learning. Over the next ten years, he expanded the company’s coverage to encompass HR, talent management, talent acquisition, and leadership. He sold the company to Deloitte in 2012, when it became known as Bersin™ by Deloitte. Bersin left Deloitte in 2018. In 2019, Bersin founded the Josh Bersin Academy, the world's first global development academy for HR and talent professionals and a transformation agent for HR organizations. The Academy offers content-rich online programs, a carefully curated library of tools and resources, and a global community that helps HR and talent professionals stay current on the trends and practices needed to drive organizational success in the modern world of work. Bersin is frequently featured in talent and business publications such as Forbes, Harvard Business Review, HR Executive, FastCompany, The Wall Street Journal, and CLO Magazine. He is a regular keynote speaker at industry events around the world and a popular blogger with more than 800,000 followers on LinkedIn. His education includes a BS in engineering from Cornell University, an MS in engineering from Stanford University, and an MBA from the Haas School of Business at the University of California, Berkeley.